Downham, J., & Worcester, R. M. (1988). Consumer market research handbook / editors Robert M. Worcester, John Downham (3rd rev. and enl. ed.). McGraw.
Chicago Style (17th ed.) CitationDownham, John, and Robert M. Worcester. Consumer Market Research Handbook / Editors Robert M. Worcester, John Downham. 3rd rev. and enl. ed. London: McGraw, 1988.
MLA (9th ed.) CitationDownham, John, and Robert M. Worcester. Consumer Market Research Handbook / Editors Robert M. Worcester, John Downham. 3rd rev. and enl. ed. McGraw, 1988.
Warning: These citations may not always be 100% accurate.