Library Catalogue Plus

APA (7th ed.) Citation

White, R. (1988). Advertising : what it is and how to do it / Roderick White: What it is and how to do it (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

White, Roderick. Advertising : What It Is and How to Do It / Roderick White: What It Is and How to Do It. 2nd ed. London: McGraw-Hill, 1988.

MLA (9th ed.) Citation

White, Roderick. Advertising : What It Is and How to Do It / Roderick White: What It Is and How to Do It. 2nd ed. McGraw-Hill, 1988.