APA (7th ed.) Citation

Aaker, D. A., & Myers, J. G. (1986). Advertising management / David A. Aaker, John G. Myers (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management / David A. Aaker, John G. Myers. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management / David A. Aaker, John G. Myers. 3rd ed. Prentice-Hall, 1986.

Warning: These citations may not always be 100% accurate.