O'Neal, C., & Bertrand, K. (1991). Developing a winning J.I.T. marketing strategy : the industrial marketer's guide / Charles O'Neal, Kate Bertrand: The industrial marketer's guide. Prentice Hall.
Chicago Style (17th ed.) CitationO'Neal, Charles, and Kate Bertrand. Developing a Winning J.I.T. Marketing Strategy : The Industrial Marketer's Guide / Charles O'Neal, Kate Bertrand: The Industrial Marketer's Guide. London: Prentice Hall, 1991.
MLA (9th ed.) CitationO'Neal, Charles, and Kate Bertrand. Developing a Winning J.I.T. Marketing Strategy : The Industrial Marketer's Guide / Charles O'Neal, Kate Bertrand: The Industrial Marketer's Guide. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.