Library Catalogue Plus

APA (7th ed.) Citation

Cundiff, E. W., Still, R. R., & Govoni, N. A. P. (1976). Fundamentals of modern marketing / (by) Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W., Richard R. Still, and Norman A. P. Govoni. Fundamentals of Modern Marketing / (by) Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. 2nd ed. Englewood Cliffs ; London: Prentice-Hall, 1976.

MLA (9th ed.) Citation

Cundiff, Edward W., et al. Fundamentals of Modern Marketing / (by) Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. 2nd ed. Prentice-Hall, 1976.