APA (7th ed.) Citation

Mercer, A. (1991). Implementable marketing research / Alan Mercer. Prentice Hall International.

Chicago Style (17th ed.) Citation

Mercer, Alan. Implementable Marketing Research / Alan Mercer. Hemel Hempstead: Prentice Hall International, 1991.

MLA (9th ed.) Citation

Mercer, Alan. Implementable Marketing Research / Alan Mercer. Prentice Hall International, 1991.

Warning: These citations may not always be 100% accurate.