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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan. concepts, theories and practice of international, multinational and global advertising /
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| Format: | Book |
| Language: | English |
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New York ; London :
Prentice Hall,
1991
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Pilkington Library
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Shelfmark:
659.1/MOO |
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Copy [0400442493]
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