APA (7th ed.) Citation

Frank, R. E., Massy, W. F., & Wind, Y. (1972). Market segmentation / (by) Ronald E. Frank, William F. Massy, Yoram Wind. Prentice-Hall.

Chicago Style (17th ed.) Citation

Frank, Ronald E., William F. Massy, and Yoram Wind. Market Segmentation / (by) Ronald E. Frank, William F. Massy, Yoram Wind. Englewood Cliffs ; (Hemel Hempstead): Prentice-Hall, 1972.

MLA (9th ed.) Citation

Frank, Ronald E., et al. Market Segmentation / (by) Ronald E. Frank, William F. Massy, Yoram Wind. Prentice-Hall, 1972.

Warning: These citations may not always be 100% accurate.