APA (7th ed.) Citation

Luck, D. J., & Rubin, R. S. (1987). Marketing research / David J. Luck, Ronald S. Rubin (7th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research / David J. Luck, Ronald S. Rubin. 7th ed. Englewood Cliffs, N.J.: Prentice Hall, 1987.

MLA (9th ed.) Citation

Luck, David J., and Ronald S. Rubin. Marketing Research / David J. Luck, Ronald S. Rubin. 7th ed. Prentice Hall, 1987.

Warning: These citations may not always be 100% accurate.