Kotler, P. (1984). Marketing management : analysis, planning, and control / Philip Kotler: Analysis, planning, and control (5th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management : Analysis, Planning, and Control / Philip Kotler: Analysis, Planning, and Control. 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
MLA (9th ed.) CitationKotler, Philip. Marketing Management : Analysis, Planning, and Control / Philip Kotler: Analysis, Planning, and Control. 5th ed. Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.