Library Catalogue Plus

APA (7th ed.) Citation

Luck, D. J., & Ferrell, O. C. (1985). Marketing strategy and plans : systematic marketing management / David J. Luck, O.C. Ferrell: Systematic marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J., and O. C. Ferrell. Marketing Strategy and Plans : Systematic Marketing Management / David J. Luck, O.C. Ferrell: Systematic Marketing Management. Englewood Cliffs ; London: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Luck, David J., and O. C. Ferrell. Marketing Strategy and Plans : Systematic Marketing Management / David J. Luck, O.C. Ferrell: Systematic Marketing Management. Prentice-Hall, 1985.