Dyer, R. F., & Forman, E. H. (1991). An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman. Prentice Hall.
Chicago Style (17th ed.) CitationDyer, Robert F., and Ernest H. Forman. An Analytic Approach to Marketing Decisions / Robert F. Dyer, Ernest H. Forman. Prentice Hall, 1991.
MLA (9th ed.) CitationDyer, Robert F., and Ernest H. Forman. An Analytic Approach to Marketing Decisions / Robert F. Dyer, Ernest H. Forman. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.