APA (7th ed.) Citation

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. Prentice Hall International Paperback Editions.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. Prentice Hall International Paperback Editions, 1992.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Marketing Models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy. Prentice Hall International Paperback Editions, 1992.

Warning: These citations may not always be 100% accurate.