APA (7th ed.) Citation

Quelch, J. A. (1989). Sales promotion management / John A. Quelch. Prentice Hall.

Chicago Style (17th ed.) Citation

Quelch, John A. Sales Promotion Management / John A. Quelch. Englewood Cliffs (N.J.) ; London: Prentice Hall, 1989.

MLA (9th ed.) Citation

Quelch, John A. Sales Promotion Management / John A. Quelch. Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.