APA (7th ed.) Citation

Enis, B. M., & Cox, K. K. (1985). Marketing classics : a selection of influential articles / (compiled by) Ben M. Enis, Keith K. Cox: A selection of influential articles (5th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics : A Selection of Influential Articles / (compiled by) Ben M. Enis, Keith K. Cox: A Selection of Influential Articles. 5th ed. Boston: Allyn and Bacon, 1985.

MLA (9th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics : A Selection of Influential Articles / (compiled by) Ben M. Enis, Keith K. Cox: A Selection of Influential Articles. 5th ed. Allyn and Bacon, 1985.

Warning: These citations may not always be 100% accurate.