APA (7th ed.) Citation

Jefkins, F. (1990). Modern marketing communications / Frank Jefkins. Blackie.

Chicago Style (17th ed.) Citation

Jefkins, Frank. Modern Marketing Communications / Frank Jefkins. Glasgow ; London: Blackie, 1990.

MLA (9th ed.) Citation

Jefkins, Frank. Modern Marketing Communications / Frank Jefkins. Blackie, 1990.

Warning: These citations may not always be 100% accurate.