Broadbent, S. (1975). Spending advertising money : an introduction to media planning, media buying and the uses of media research / (by) Simon Broadbent: An introduction to media planning, media buying and the uses of media research (Completely revised 2nd ed.). Business Books.
Chicago Style (17th ed.) CitationBroadbent, Simon. Spending Advertising Money : An Introduction to Media Planning, Media Buying and the Uses of Media Research / (by) Simon Broadbent: An Introduction to Media Planning, Media Buying and the Uses of Media Research. Completely revised 2nd ed. London: Business Books, 1975.
MLA (9th ed.) CitationBroadbent, Simon. Spending Advertising Money : An Introduction to Media Planning, Media Buying and the Uses of Media Research / (by) Simon Broadbent: An Introduction to Media Planning, Media Buying and the Uses of Media Research. Completely revised 2nd ed. Business Books, 1975.