APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1991). Essentials of marketing / E. Jerome McCarthy, William D. Perreault (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing / E. Jerome McCarthy, William D. Perreault. 5th ed. Homewood, Ill.: Irwin, 1991.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing / E. Jerome McCarthy, William D. Perreault. 5th ed. Irwin, 1991.

Warning: These citations may not always be 100% accurate.