APA (7th ed.) Citation

Cannon, T. (1992). Basic marketing : principles and practice / Tom Cannon: Principles and practice (3rd ed.). Cassell Educational.

Chicago Style (17th ed.) Citation

Cannon, Tom. Basic Marketing : Principles and Practice / Tom Cannon: Principles and Practice. 3rd ed. London: Cassell Educational, 1992.

MLA (9th ed.) Citation

Cannon, Tom. Basic Marketing : Principles and Practice / Tom Cannon: Principles and Practice. 3rd ed. Cassell Educational, 1992.

Warning: These citations may not always be 100% accurate.