APA (7th ed.) Citation

Cowling, K. (1975). Advertising and economic behaviour / (by) Keith Cowling ... (et al.). Macmillan.

Chicago Style (17th ed.) Citation

Cowling, Keith. Advertising and Economic Behaviour / (by) Keith Cowling ... (et Al.). London (etc.): Macmillan, 1975.

MLA (9th ed.) Citation

Cowling, Keith. Advertising and Economic Behaviour / (by) Keith Cowling ... (et Al.). Macmillan, 1975.

Warning: These citations may not always be 100% accurate.