APA (7th ed.) Citation

Lund, P. R. (1979). Compelling selling : a framework for persuasion / (by) Philip R. Lund: A framework for persuasion (2nd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Lund, Philip Reginald. Compelling Selling : A Framework for Persuasion / (by) Philip R. Lund: A Framework for Persuasion. 2nd ed. London (etc.): Macmillan, 1979.

MLA (9th ed.) Citation

Lund, Philip Reginald. Compelling Selling : A Framework for Persuasion / (by) Philip R. Lund: A Framework for Persuasion. 2nd ed. Macmillan, 1979.

Warning: These citations may not always be 100% accurate.