APA (7th ed.) Citation

Murphy, J. M. (1987). Branding : a key marketing tool / edited by John M. Murphy: A key marketing tool. Macmillan.

Chicago Style (17th ed.) Citation

Murphy, John M. Branding : A Key Marketing Tool / Edited by John M. Murphy: A Key Marketing Tool. Basingstoke: Macmillan, 1987.

MLA (9th ed.) Citation

Murphy, John M. Branding : A Key Marketing Tool / Edited by John M. Murphy: A Key Marketing Tool. Macmillan, 1987.

Warning: These citations may not always be 100% accurate.