APA (7th ed.) Citation

Corkindale, D., & Kennedy, S. H. (1975). Measuring the effect of advertising : a comprehensive approach / (by) David R. Corkindale, Sherril H. Kennedy: A comprehensive approach. Saxon House (etc.).

Chicago Style (17th ed.) Citation

Corkindale, David, and Sherril H. Kennedy. Measuring the Effect of Advertising : A Comprehensive Approach / (by) David R. Corkindale, Sherril H. Kennedy: A Comprehensive Approach. Farnborough, Hants.: Saxon House (etc.), 1975.

MLA (9th ed.) Citation

Corkindale, David, and Sherril H. Kennedy. Measuring the Effect of Advertising : A Comprehensive Approach / (by) David R. Corkindale, Sherril H. Kennedy: A Comprehensive Approach. Saxon House (etc.), 1975.

Warning: These citations may not always be 100% accurate.