APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (1989). Marketing : concepts and strategies / William M. Pride, O.C. Ferrell: Concepts and strategies (6th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing : Concepts and Strategies / William M. Pride, O.C. Ferrell: Concepts and Strategies. 6th ed. Boston: Houghton Mifflin, 1989.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing : Concepts and Strategies / William M. Pride, O.C. Ferrell: Concepts and Strategies. 6th ed. Houghton Mifflin, 1989.

Warning: These citations may not always be 100% accurate.