APA (7th ed.) Citation

Cowell, D. W. (1984). The marketing of services / Donald W. Cowell. Heinemann on behalf of the Institute of Marketing and The CAM Foundation.

Chicago Style (17th ed.) Citation

Cowell, Donald W. The Marketing of Services / Donald W. Cowell. London: Heinemann on behalf of the Institute of Marketing and The CAM Foundation, 1984.

MLA (9th ed.) Citation

Cowell, Donald W. The Marketing of Services / Donald W. Cowell. Heinemann on behalf of the Institute of Marketing and The CAM Foundation, 1984.

Warning: These citations may not always be 100% accurate.