APA (7th ed.) Citation

Lancaster, G. A., & Massingham, L. (1988). The marketing primer : key issues and topics explained / Geoff Lancaster and Lester Massingham: Key issues and topics explained. Heinemann Professional for the Chartered Institute of Marketing.

Chicago Style (17th ed.) Citation

Lancaster, Geoffrey A., and Lester Massingham. The Marketing Primer : Key Issues and Topics Explained / Geoff Lancaster and Lester Massingham: Key Issues and Topics Explained. Oxford: Heinemann Professional for the Chartered Institute of Marketing, 1988.

MLA (9th ed.) Citation

Lancaster, Geoffrey A., and Lester Massingham. The Marketing Primer : Key Issues and Topics Explained / Geoff Lancaster and Lester Massingham: Key Issues and Topics Explained. Heinemann Professional for the Chartered Institute of Marketing, 1988.

Warning: These citations may not always be 100% accurate.