APA (7th ed.) Citation

Rogers, L. A. (1978). Business analysis for marketing managers / (by) L.A. Rogers. Heinemann (for) the Institute of Marketing and the CAM Foundation.

Chicago Style (17th ed.) Citation

Rogers, L. A. Business Analysis for Marketing Managers / (by) L.A. Rogers. London: Heinemann (for) the Institute of Marketing and the CAM Foundation, 1978.

MLA (9th ed.) Citation

Rogers, L. A. Business Analysis for Marketing Managers / (by) L.A. Rogers. Heinemann (for) the Institute of Marketing and the CAM Foundation, 1978.

Warning: These citations may not always be 100% accurate.