Winkler, J. (1983). Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler: How to set prices, how to present prices, how to discount prices, how to negotiate prices. Heinemann, on behalf of the Institute of Marketing.
Chicago Style (17th ed.) CitationWinkler, John. Pricing for Results : How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices / John Winkler: How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices. London: Heinemann, on behalf of the Institute of Marketing, 1983.
MLA (9th ed.) CitationWinkler, John. Pricing for Results : How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices / John Winkler: How to Set Prices, How to Present Prices, How to Discount Prices, How to Negotiate Prices. Heinemann, on behalf of the Institute of Marketing, 1983.