APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1980). Marketing research : private and public sector decisions / (by) David A. Aaker, George S. Day: Private and public sector decisions. Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research : Private and Public Sector Decisions / (by) David A. Aaker, George S. Day: Private and Public Sector Decisions. New York ; Chichester (etc.): Wiley, 1980.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research : Private and Public Sector Decisions / (by) David A. Aaker, George S. Day: Private and Public Sector Decisions. Wiley, 1980.

Warning: These citations may not always be 100% accurate.