APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1983). Marketing research / David A. Aaker, George S. Day (2/E (ed.).). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research / David A. Aaker, George S. Day. 2/E (ed.). New York ; Chichester: Wiley, 1983.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research / David A. Aaker, George S. Day. 2/E (ed.). Wiley, 1983.

Warning: These citations may not always be 100% accurate.