APA (7th ed.) Citation

Patti, C. H., & Murphy, J. H. (1983). Cases in advertising and promotion management / Charles H. Patti, John H. Murphy. Wiley.

Chicago Style (17th ed.) Citation

Patti, Charles H., and John H. Murphy. Cases in Advertising and Promotion Management / Charles H. Patti, John H. Murphy. New York ; Chichester: Wiley, 1983.

MLA (9th ed.) Citation

Patti, Charles H., and John H. Murphy. Cases in Advertising and Promotion Management / Charles H. Patti, John H. Murphy. Wiley, 1983.

Warning: These citations may not always be 100% accurate.