APA (7th ed.) Citation

Bradbury, J. A. A. (1989). Product innovation : idea to exploitation / J.A.A. Bradbury: Idea to exploitation. Wiley.

Chicago Style (17th ed.) Citation

Bradbury, J. A. A. Product Innovation : Idea to Exploitation / J.A.A. Bradbury: Idea to Exploitation. Chichester: Wiley, 1989.

MLA (9th ed.) Citation

Bradbury, J. A. A. Product Innovation : Idea to Exploitation / J.A.A. Bradbury: Idea to Exploitation. Wiley, 1989.

Warning: These citations may not always be 100% accurate.