APA (7th ed.) Citation

Piper, J. (1980). Managing sales promotion / edited by Julia Piper. Gower in association with Marketing magazine.

Chicago Style (17th ed.) Citation

Piper, Julia. Managing Sales Promotion / Edited by Julia Piper. Farnborough, Hants.: Gower in association with Marketing magazine, 1980.

MLA (9th ed.) Citation

Piper, Julia. Managing Sales Promotion / Edited by Julia Piper. Gower in association with Marketing magazine, 1980.

Warning: These citations may not always be 100% accurate.