APA (7th ed.) Citation

Andrews, B. (1975). Creative product development : a marketing approach to new product innovation and revitalisation / (by) Bryan Andrews: A marketing approach to new product innovation and revitalisation. Longman.

Chicago Style (17th ed.) Citation

Andrews, Bryan. Creative Product Development : A Marketing Approach to New Product Innovation and Revitalisation / (by) Bryan Andrews: A Marketing Approach to New Product Innovation and Revitalisation. London (etc.): Longman, 1975.

MLA (9th ed.) Citation

Andrews, Bryan. Creative Product Development : A Marketing Approach to New Product Innovation and Revitalisation / (by) Bryan Andrews: A Marketing Approach to New Product Innovation and Revitalisation. Longman, 1975.

Warning: These citations may not always be 100% accurate.