Lorenz, C. (1986). The design dimension : product strategy and the challenge of global marketing / Christopher Lorenz: Product strategy and the challenge of global marketing. Basil Blackwell.
Chicago Style (17th ed.) CitationLorenz, Christopher. The Design Dimension : Product Strategy and the Challenge of Global Marketing / Christopher Lorenz: Product Strategy and the Challenge of Global Marketing. Oxford: Basil Blackwell, 1986.
MLA (9th ed.) CitationLorenz, Christopher. The Design Dimension : Product Strategy and the Challenge of Global Marketing / Christopher Lorenz: Product Strategy and the Challenge of Global Marketing. Basil Blackwell, 1986.
Warning: These citations may not always be 100% accurate.