Johne, F. A., & Snelson, P. (1990). Successful product development : lessons from American and British firms / Axel Johne and Patricia Snelson: Lessons from American and British firms. Blackwell.
Chicago Style (17th ed.) CitationJohne, F. A., and Patricia Snelson. Successful Product Development : Lessons from American and British Firms / Axel Johne and Patricia Snelson: Lessons from American and British Firms. Oxford: Blackwell, 1990.
MLA (9th ed.) CitationJohne, F. A., and Patricia Snelson. Successful Product Development : Lessons from American and British Firms / Axel Johne and Patricia Snelson: Lessons from American and British Firms. Blackwell, 1990.
Warning: These citations may not always be 100% accurate.