Lorenz, C. (1990). The design dimension : the new competitive weapon for product strategy and global marketing / Christopher Lorenz: The new competitive weapon for product strategy and global marketing (Rev. and updated ed.). Blackwell.
Chicago Style (17th ed.) CitationLorenz, Christopher. The Design Dimension : The New Competitive Weapon for Product Strategy and Global Marketing / Christopher Lorenz: The New Competitive Weapon for Product Strategy and Global Marketing. Rev. and updated ed. Oxford: Blackwell, 1990.
MLA (9th ed.) CitationLorenz, Christopher. The Design Dimension : The New Competitive Weapon for Product Strategy and Global Marketing / Christopher Lorenz: The New Competitive Weapon for Product Strategy and Global Marketing. Rev. and updated ed. Blackwell, 1990.