APA (7th ed.) Citation

Souder, W. E. (1987). Managing new product innovations / William E. Souder. Lexington Books.

Chicago Style (17th ed.) Citation

Souder, William E. Managing New Product Innovations / William E. Souder. Lexington, Mass.: Lexington Books, 1987.

MLA (9th ed.) Citation

Souder, William E. Managing New Product Innovations / William E. Souder. Lexington Books, 1987.

Warning: These citations may not always be 100% accurate.