APA (7th ed.) Citation

Shaw, R., & Stone, M. (1989). Database marketing / Robert Shaw and Merlin Stone. Gower.

Chicago Style (17th ed.) Citation

Shaw, Robert, and Merlin Stone. Database Marketing / Robert Shaw and Merlin Stone. Aldershot: Gower, 1989.

MLA (9th ed.) Citation

Shaw, Robert, and Merlin Stone. Database Marketing / Robert Shaw and Merlin Stone. Gower, 1989.

Warning: These citations may not always be 100% accurate.