APA (7th ed.) Citation

Gilligan, C., & Hird, M. (1986). International marketing : strategy and management / Colin Gilligan and Martin Hird: Strategy and management. Croom Helm.

Chicago Style (17th ed.) Citation

Gilligan, Colin, and Martin Hird. International Marketing : Strategy and Management / Colin Gilligan and Martin Hird: Strategy and Management. London: Croom Helm, 1986.

MLA (9th ed.) Citation

Gilligan, Colin, and Martin Hird. International Marketing : Strategy and Management / Colin Gilligan and Martin Hird: Strategy and Management. Croom Helm, 1986.

Warning: These citations may not always be 100% accurate.