Makens, J. C. (1989). The 12-day marketing plan : construct a marketing programme that really works - in less than two weeks / James C. Makens: Construct a marketing programme that really works - in less than two weeks. Thorsons.
Chicago Style (17th ed.) CitationMakens, James C. The 12-day Marketing Plan : Construct a Marketing Programme That Really Works - in Less than Two Weeks / James C. Makens: Construct a Marketing Programme That Really Works - in Less than Two Weeks. Wellingborough: Thorsons, 1989.
MLA (9th ed.) CitationMakens, James C. The 12-day Marketing Plan : Construct a Marketing Programme That Really Works - in Less than Two Weeks / James C. Makens: Construct a Marketing Programme That Really Works - in Less than Two Weeks. Thorsons, 1989.
Warning: These citations may not always be 100% accurate.