APA (7th ed.) Citation

Cowley, D. (1991). Understanding brands : by 10 people who do / edited by Don Cowley: By 10 people who do. Kogan Page.

Chicago Style (17th ed.) Citation

Cowley, Don. Understanding Brands : By 10 People Who Do / Edited by Don Cowley: By 10 People Who Do. London: Kogan Page, 1991.

MLA (9th ed.) Citation

Cowley, Don. Understanding Brands : By 10 People Who Do / Edited by Don Cowley: By 10 People Who Do. Kogan Page, 1991.

Warning: These citations may not always be 100% accurate.