Christopher, M., Payne, A., & Ballantyne, D. (1991). Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne: Bringing quality, customer service and marketing together. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationChristopher, Martin, Adrian Payne, and David Ballantyne. Relationship Marketing : Bringing Quality, Customer Service and Marketing Together / Martin Christopher, Adrian Payne and David Ballantyne: Bringing Quality, Customer Service and Marketing Together. Oxford: Butterworth-Heinemann, 1991.
MLA (9th ed.) CitationChristopher, Martin, et al. Relationship Marketing : Bringing Quality, Customer Service and Marketing Together / Martin Christopher, Adrian Payne and David Ballantyne: Bringing Quality, Customer Service and Marketing Together. Butterworth-Heinemann, 1991.