APA (7th ed.) Citation

Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson: Planning, implementation and control. Butterworth-Heinemann in association with the Chartered Institute of Marketing.

Chicago Style (17th ed.) Citation

Wilson, R. M. S., Colin Gilligan, and David J. Pearson. Strategic Marketing Management : Planning, Implementation and Control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson: Planning, Implementation and Control. Oxford: Butterworth-Heinemann in association with the Chartered Institute of Marketing, 1992.

MLA (9th ed.) Citation

Wilson, R. M. S., et al. Strategic Marketing Management : Planning, Implementation and Control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson: Planning, Implementation and Control. Butterworth-Heinemann in association with the Chartered Institute of Marketing, 1992.

Warning: These citations may not always be 100% accurate.