APA (7th ed.) Citation

Hisrich, R. D., & Peters, M. P. (1978). Marketing a new product : its planning, development, and control / (by) Robert D. Hisrich, Michael P. Peters: Its planning, development, and control. Benjamin/Cummings Publishing Co..

Chicago Style (17th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product : Its Planning, Development, and Control / (by) Robert D. Hisrich, Michael P. Peters: Its Planning, Development, and Control. Menlo Park ; London (etc.): Benjamin/Cummings Publishing Co., 1978.

MLA (9th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product : Its Planning, Development, and Control / (by) Robert D. Hisrich, Michael P. Peters: Its Planning, Development, and Control. Benjamin/Cummings Publishing Co., 1978.

Warning: These citations may not always be 100% accurate.