APA (7th ed.) Citation

Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E., and Stanley I. Tannenbaum. Essentials of Advertising Strategy / Don E. Schultz, Stanley I. Tannenbaum. 2nd ed. Lincolnwood, Ill.: NTC Business Books, 1988.

MLA (9th ed.) Citation

Schultz, Don E., and Stanley I. Tannenbaum. Essentials of Advertising Strategy / Don E. Schultz, Stanley I. Tannenbaum. 2nd ed. NTC Business Books, 1988.

Warning: These citations may not always be 100% accurate.