Library Catalogue Plus

APA (7th ed.) Citation

Frank, R. E., Keuhn, A. A., & Massy, W. F. (1962). Quantitative techniques in marketing analysis : text and readings / by R.E. Frank, A.A. Kuehn and W.F. Massy: Text and readings. Irwin.

Chicago Style (17th ed.) Citation

Frank, R. E., A. A. Keuhn, and W. F. Massy. Quantitative Techniques in Marketing Analysis : Text and Readings / by R.E. Frank, A.A. Kuehn and W.F. Massy: Text and Readings. Irwin, 1962.

MLA (9th ed.) Citation

Frank, R. E., et al. Quantitative Techniques in Marketing Analysis : Text and Readings / by R.E. Frank, A.A. Kuehn and W.F. Massy: Text and Readings. Irwin, 1962.