APA (7th ed.) Citation

Ricks, D. A. (1983). Big business blunders : mistakes in multinational marketing: Mistakes in multinational marketing. Dow Jones-Irwin.

Chicago Style (17th ed.) Citation

Ricks, David A. Big Business Blunders : Mistakes in Multinational Marketing: Mistakes in Multinational Marketing. Homewood (Ill.): Dow Jones-Irwin, 1983.

MLA (9th ed.) Citation

Ricks, David A. Big Business Blunders : Mistakes in Multinational Marketing: Mistakes in Multinational Marketing. Dow Jones-Irwin, 1983.

Warning: These citations may not always be 100% accurate.