APA (7th ed.) Citation

Sissors, J. Z., & Surmanek, J. (1982). Advertising media planning / Jack Z. Sissors, Jim Surmanek (2nd ed.). Crain Books.

Chicago Style (17th ed.) Citation

Sissors, Jack Z., and Jim Surmanek. Advertising Media Planning / Jack Z. Sissors, Jim Surmanek. 2nd ed. Chicago: Crain Books, 1982.

MLA (9th ed.) Citation

Sissors, Jack Z., and Jim Surmanek. Advertising Media Planning / Jack Z. Sissors, Jim Surmanek. 2nd ed. Crain Books, 1982.

Warning: These citations may not always be 100% accurate.