APA (7th ed.) Citation

Rathmell, J. M. (1974). Marketing in the service sector. Winthrop Publishers.

Chicago Style (17th ed.) Citation

Rathmell, John M. Marketing in the Service Sector. Cambridge, Mass: Winthrop Publishers, 1974.

MLA (9th ed.) Citation

Rathmell, John M. Marketing in the Service Sector. Winthrop Publishers, 1974.

Warning: These citations may not always be 100% accurate.